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The podcasts I record for I'd Rather Be Writing cover the latest trends in technical communication. I interview tech writing luminaries around the world as well as record STC presentations and other audio content. You can subscribe to podcast specific feeds using the subscription information below.
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Blogging, Podcasting, and Screencasting: Eight Characteristics to Attract Devoted Followers [Part I]
June 14th, 2009 | Posted in Podcasts 3 Comments »
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Length: 50 min.
This podcast is a recording of the Blogging, Podcasting, and Screencasting presentation that I gave to the TransAlpine conference in Vienna in June 2009. In the presentation, I explore what well-known bloggers, podcasters, and screencasters do to inspire readers to become devoted followers rather than just casual subscribers.
Devoted followers stay updated with each new post, podcast, or screencast, eagerly awaiting the next new one. They’re intimately familiar with your content and either comment regularly or regularly return to your site. In contrast, casual subscribers may check out the site from time to time (if they even remember the title), but they feel no loyalty to the blogger/podcaster/screencaster. Months could pass without an update and they wouldn’t notice.
Rather than explore blogs, podcasts, and screencasts as separate media with their own unique characteristics, I group them together and explore eight common characteristics that make blogs/podcasts/screencasts successful: relevance, story, appropriate revealing, voice, readability, visibility, interaction, and regularity.
If you want to follow the PowerPoint, view it here. It’s not sync’ed with the audio, so you just have to guess where I am (but the PowerPoint is mostly visual anyway, since that’s my PowerPoint style). Also, because of the length (90 minutes overall), I divided the podcast into two parts. This is part 1.
Tags: casual subscribers, devoted followers, focus, interaction, regularity, relevance, search engine optimization, story, translapine, transparency, vienna, visibility, voice, Web 2.0
Tom,
I’ve downloaded your slides, but am not familiar with this particular XML, and so far haven’t been able to open them (so embarassing to admit!). I mean, I can open the XMLs, but when I do, I see code, not your slides.
Can you please help with my user error? Which file in which directory from the zip should I try to open?
Thanks!
[...] Blogging, Podcasting, and Screencasting: Eight Characteristics to Attract Devoted Followers [Part I]…. Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
[...] gave to the TransAlpine conference in Vienna in June 2009. For more details about the podcast, see the first write-up. If you haven’t listened to Part 1 yet, listen to that first (unless you prefer to arrive en [...]