I’d Rather Be Writing - Tom Johnson

Download MP3
Duration: 10 min.

With all the buzz about web 2.0 deliverables, it’s easy to get caught up in the frenzy and think we need to quickly create blogs, wikis, social networks, podcasts, videos, and other new media for our users. Actually, we have to step back and analyze our users and their needs before creating any help deliverables at all.

In this podcast, Nicky Bleiel says we should talk to as many users as we can — conducting on-site visits, sending surveys, gathering information from Marketing, Support, and other departments — so we can have a better understanding of our users’ needs and the formats and mediums that will work best for them. After completing this audience and needs analysis, we can then go out and create the deliverables that will best serve our users.

She also recommends the book Groundswell, by Charlene Li and Josh Burnoff, to get a better understanding of how to measure web 2.0 success.

Nicky Bleiel is an STC director at large and works for ComponentOne, which makes the Doc-to-Help authoring software. For more information on Nicky Bleiel, see her bio page and visit her new blog.

Note: I recorded this podcast at Doc Train West 2008 in Vancouver, Canada.

RSS Subscribe

Related Posts

• Special STC Elections Podcast: Interview with Nicky Bleiel, Candidate for Director
• STC Candidates: Submit a Story about a Defining Moment in Your Career
• Special STC Election podcast: Call for Participants
• Podcast: How to Create User-Centered Documentation, Interview with Joe Sokohl
• Defining Experiences: Five STC Candidates Share Influential Stories from the Tech Comm Field

Tags: audience analysis, groundswell, needs analysis, nicky bleiel, Web 2.0

Comments