I’d Rather Be Writing – Tom Johnson

The Seven Deadly Sins of Blogging: Sin #3, Being Boring

Tuesday, October 13th, 2009 Posted in Blogging, Creativity | 7 Comments »

Being boring is sin #3 in my list of the seven deadly sins (other sins include being fake, irrelevant, unreadable, irresponsible, unfindable, and inattentive). Perhaps a more tactful way of saying ... Read more..

Lessons Learned with Quick Reference Guides: Timing and Truth

Thursday, February 26th, 2009 Posted in Technical Writing | 12 Comments »

One of the fundamental aspects of quick reference guides is knowing when to create them. A few weeks ago I was assigned to a small project team working on a ... Read more..

Does Twitter Fit into Your Branding Strategy?

Monday, December 1st, 2008 Posted in Technical Writing | 17 Comments »

Twitter, often referred to as the water cooler of the Internet, teaches us the art of brevity by limiting communication to 140 characters or less. But unless you can compress ... Read more..

Quick Reference Guides: The Poetry of Technical Writing

Sunday, July 6th, 2008 Posted in Technical Writing | 27 Comments »

How many times have you written a 75+ page guide and heard the customer say, This is great, but can you give us a condensed version? After the third or fourth ... Read more..