Last week I listened to David Peralty give feedback to Jeff Chandler about his WordPress Weekly and WPTavern.com projects (see episode 75). David praised the community and visibility that Jeff had created through his weekly podcast and forum, in addition to his WPTavern.com site, but noted that he was aware Jeff hadn’t reached the monetization goals he hoped to achieve.
In other words, Jeff has done a tremendous job at creating a community and audience for his site and podcast, but he hasn’t found a way to make real money off his activities. If you monetize your online activities, you can then justify and devote more time to the activities to establish and grow your community.
But if you can’t make any money, it’s hard to justify spending so much time online. And if you can’t spend the necessary time online to build your community, your site or podcast won’t take off.
Although David was critiquing Jeff, I felt like he could have been equally speaking to me. I listened carefully, waiting for the key ingredient Jeff was missing. What was he not doing? What was he not seeing? How does one move from a hobby site/podcast that has a growing enthusiasm to one that makes enough money to sustain you full time?
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