Converting Lurkers into Contributors in Online Communities — Nielsen’s 90-9-1 Rule

August 20th, 2009 | Posted in Uncategorized No Comments »

Jakob Nielsen explains that with web 2.0 communities, 90% are lurkers who never contribute, 9% contribute a little, and 1% actively contribute. I wish I knew the secret formula for reversing those statistics. Nielsen mentions a few strategies for improving those stats at the end. One strategy is to take advantage of”read wear,” which refers to the natural marks of reading. Online, I believe it means to give more weight or to make more visible content that has more hits. (Thanks to Anne Gentle for the link.)

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Tags: collaboration, jakob nielsen, web 2.0, What I'm Reading

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