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Using WordPress to Build Websites Instead of Blogs

May 5th, 2008 | Posted in WordPress |

One of the things I like about WordPress is its versatility. WordPress isn’t just blogging software. With the right theme, you can build a website that doesn’t resemble a blog at all. Essentially, writers who become familiar with WordPress become empowered as web designers as well.

A few weeks ago, I made a website for a client who was launching a green building business (see or click the image below).

It’s a predesigned theme that I purchased from ithemes.com, customized a bit and configured. I also wrote the content. I like WordPress because you don’t have to start from scratch with the theme design. If you get a system down and are familiar with the theme you’re implementing, you can create a professional site fairly quickly.

However, if you undertake such a project, triple the time you estimate for your first project, because it just works out that way. (Also, as always, the writing of the content is often more difficult than the actual site creation.)

My point is basically that WordPress doesn’t just have to look like a blog. It’s a micro-CMS that also empowers less technical users to control and manage the text on the pages without using Notepad or Dreamweaver.

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20 Responses to “Using WordPress to Build Websites Instead of Blogs”

  1. Now my site is the worst example of this however I have been seeing more and more clients using Wordpress to design their corporate sites. They are beginning to see the value in “Pages” bases creation of content versus “complete uploads in dreamweaver”. I wont spam you in here unless you wish me to but the results have been satisfying and effective.

  2. Nice article.

    What you can also do, depending on the company, is make a section for newsletters. These are essentially blog posts but not as frequent and you could us an offline editor for non-techies.

    Next, hook the RSS feed up through feedburner and put a link to RSS by email. Don’t even reference RSS, just ’subscribe to our newsletter’. This keeps the customer in the loop, no instruction is needed about RSS and you have an easy solution.

    Scott Kingerys last blog post..Office 2003 Service Pack 3 blocks certain file types

  3. [...] Using WordPress to Build Websites Instead of Blogs | I’d Rather Be Writing - Tom Johnson [...]

  4. Scott, thanks for the tip about hooking in a newsletter into the site. I think that’s a great way to use the blogging features of WordPress in a way most people will readily embrace in a corporate setting.

  5. Nicholas, thanks for the comment. Yes, if you have some good examples of WordPress sites that aren’t used strictly as blogs, please post them below. The pages feature in WordPress is extremely useful — Blogger completely lacks this ability.

  6. Tom , thanks for the invite.

    The Current and I fee interersting site is
    http://www.ethosmarketing.co.uk

    which Thom Allen put together for us.Its all Pages no blog posts.

  7. Tom, thanks for the link and so glad you were able to use our Essence series for this project. We have designed all our themes to be used as you describe … pumped to see it working for our customers!!!

  8. [...] saw this post on Using WordPress to Build Websites and Not Just Blogs by Tom Johnson, one of our customers, who purchased our Essence Theme [...]

  9. Hey Tom,

    After watching you set up and theme a Wordpress site during a 45 minute presentation, I thought I’d try it. I used cpanel’s fantastico, and in 30 minutes I set up a new Wordpress install on my website (v.2.3.x), downloaded the latest version 2.5.1, and installed it manually through filezilla http://FTP.

    Thanks!,

    -Tony

  10. I have a problem with ithemes - brochure design - where I want a static home page but can’t find where to make it a static page, By default it is showing the multiple blog entries.
    How can I get the home page to just be a home page?
    Thanks

    Jamess last blog post..post three

  11. would take more time than I could afford. That said, I would work with them in a heartbeat if I were paid to do so. Contrast this experience to a DocTrain presentation on WordPress: From Novice to Geek, where Tom Johnson, who blogs and podcasts atI’d Rather Be Writing/Tech Writer Voices, ran through all the relevant features of WordPress blogging in under an hour. As he walked us through his pre-installed demo blogs, I saw that under the hood, WordPress works pretty much the same way as the CMS I designed, only with a flashier,

  12. James, I uploaded a couple of files for you. The first is footer.php (right-click and choose Save As…) which shows how I modified this file. This makes the section at the bottom all static content, rather than one section showing blog entries.

    I also uploaded a word doc that has basic instructions on how to work with this theme.

  13. Hi, I want to do a site for writers with ratings (voting buttons) and integrate it into my existing website which is php based (i.e. track activity in main site using members details on the database). Does anyone know if wordpress is good for this type of writing portal or forum (I am thinking along the lines of helium in terms of functionality) or if there are alternatives? (free or paid). Thanks :)

  14. This is a great site. I’ve referred several clients over to take a look at ithemes for their corporate sites.

    Question - Would you think that the impact on Dreamweaver significant enough in that the casual SOHO business / small American business needs are fulfilled by your option of a custom theme and Wordpress?

    Thanks!!!

    – Charles

  15. nice article and must incorporate a blog into my web site

  16. WordPress is definately on the right path to becoming a website/application design pattern. Unlike other CMS solutions like Joomla, its already a stable and secure standalone product of its own.

    If your a Dreamweaver designer, you can check out http://www.themedreamer.com It will allow you to customize any of the hundreds of free theme layouts at themes.wordpress.net and other WP theme sites.

    Steves last blog post..Dreamweaver Loves WordPress

  17. [...] saw this post on Using WordPress to Build Websites and Not Just Blogs by Tom Johnson, one of our customers, who purchased our Essence Theme [...]

  18. Ya wP rocks always

  19. [...] 915 ko) Author: “Tom” Tags: “Blogging, Tech Writer Voices, Wikis, soc…”       Using WordPress to Build Websites Instead of Blogs   Date: Monday, 05 May 2008 11:22One of the things I like about WordPress is its [...]

  20. funny you have mentioned this. I have created many of my sites on this basis. It works very well and you can build new pages with reletive ease.

    Karn Patels last blog post..Search Engine Optimization Secrets

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