Comments on: TechCrunch Founder Interview on iinnovate — Arrington Talks About How Blogging Is a Treadmill

By: Articles That Don't Suck - Internet Marketing Sucks!

Articles That Don't Suck - Internet Marketing Sucks! — Fri, 06 Jul 2007 15:30:25 +0000

[...] Blogging Is Like a Treadmill [...]

By: Tom

Tom — Thu, 21 Jun 2007 00:07:19 +0000

I think a lot of companies are interested in getting into blogging, but they want to play by their rules. Let the users have control? Publish whatever they say? Write about what we’re actually doing and thinking? Let regular employees blog? No way!

Blogging is a major mental shift for many organizations.

By: Gordon

Gordon — Tue, 19 Jun 2007 07:55:02 +0000

Blogging isn’t really a business, is it? Yes I know the highly trafficked sites make a lot of money but there are few ’slots’ open for full-time bloggers.

Instead look on blogging as a way to interact and communicate with your customers. That’s where the benefits of business blogging are… having an open dialogue.

Very hard to start as it usually means an complete aboutface for companies who are used to protecting and hiding information.