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Loading ...The Return of the Newsletter — How to Keep the Newsletter Concept Without the Work
May 30th, 2007 | Posted in WordPress |
Although I dismissed the effectiveness of newsletters in a previous post, I am rethinking my position for one main reason: readers of stc-suncoast.org aren’t feed savvy enough to be checking their feedreaders daily. And even if they do use feedreaders, it’s so easy to skip past a post in the constant barrage of information.
So I implemented the ShiftThis Newsletter plugin, which costs $20. It’s one of the few plugins that actually costs money. Although I’m still figuring out how to send 292 emails without my server stopping the process due to a spam prevention mechanism, so far I like the plugin. You can create the newsletter simply by selecting the posts you want to include. Then you just send it out. No copying and pasting (like you’d have to do in Constant Contact).
And you aren’t required to use the registered users in your blog. You can import a .csv file of email addresses. However, when I attempted to send out the newsletter to the 292 email addresses (the Suncoast chapter listserv), it froze at 32%, and I received an email saying, “Domain idratherbewriting.com has exceeded the max emails per hour. Message discarded.” And I was only on the A’s!
As a quick solution, I just added the listserv email address as a subscriber, and it sent the newsletter to all 292 addresses in record time. The only problem is, people can’t unsubscribe to it without unsubscribing from the listserv. But I’m still looking into that …
The Newsletter’s Look and Feel
Here’s how the newsletter from ShiftThis looks (with a bit of tweaking). It’s the ideal.
However, many email programs, like Outlook 2007, strip out the header and images, so what you see unfortunately looks like this:
Other times, for unpredictable reasons that I can’t yet discern, the images in the newsletter appear as attachments:
Someone told me that the banner looks oversized and unnecessary. I agree, and considering the problems with the display in different readers, I stripped it out. This is more of the light version of the newsletter:
I have to add that the newsletter is not that simple to style. You need to know a bit about page templates, and be comfortable editing CSS if you want to change the look and feel of the newsletter. But it’s not that difficult, especially if you’ve been using WordPress a while.
Other Newsletter Decisions
Ann W. asked me for some more details:
What’s the plan for the newsletter? Frequency? Method of distribution? What’s the URL for the plug in?
I’m planning to send the newsletter to the Suncoast listserv weekly, sending it via the listserv. I’m hoping to use it to increase the communication among members without having to dedicate time and resources for it.
Underwhelming Responses
How many people do you think commented when I sent the resurrected newsletter (which hadn’t been produced for two years) out to the chapter? About five people gave me some feedback.
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Related Posts
- Are Newsletters Dead?
- Interview with Me in TechCraft
- Leadership Day: Kelly Schrank & Lou Martindale — Mid-South Chapter in Memphis and Suncoast Chapter in Tampa
- Leadership Day: Holly Harkness, Al Hood, and Howard Speck — Atlanta Chapter
- STC Conference: Scott Abel on Web 2.0
May 30th, 2007 at 10:44 pm
Hi Tom
Is it Outlook that’s rejecting the large number of emails?
If so, here’s a possible solution - one that I use for my newsletter:
1. Create multiple Distribution Lists (DLs) - I create one for each letter of the alphabet (or a range of letters where they only have small usage).
2. Create a ‘master’ DL.
3. Add your individual DLs to your master list. I think Outlook thinks that there are only 26 email addresses!
4. Send the Master list (as a BCC of course to protect subscribers’ privacy).
If you still encounter problems with Outlook (as I have on occasion), just send three or four emails the same with about 8 of your DLs as the BCC addresses.
BTW, as you can tell I manage my own list! I don’t have enough subscribers to justify the cost of a management service, and as I only send out my newsletter 4 times a year, it’s not a big deal. (My newsletter and archives are at: http://www.cybertext.com.au/newsletters.htm - the next one is due out this weekend.)